Acronym for Artificial Intelligence, which is still a work in progress. Until a semantic network…

One of Nielsen's original UX metrics, denotes attributes and characteristics that enable people to interact...

A development methodology in which a website, app or software system undergoes multiple iterative stages...

Formula indicating the solution to a set of inputs. Complex algorithms contain several levels of…

A portable bit of code that has a specific purpose, and is easily transferred.  Successful…

Method or technique generally accepted as superior to any alternatives because it produces results that…

A structured approach for supporting individuals in an organization as they move from current states…

Data-based programs that use artificial intelligence technology to mimic natural conversation with users online by…

Study that reviews side-by-side introduction and vocalizing of a new user experience. Typically conducted in…

Development technique that prioritizes the involvement of stakeholders in understanding the user design process. Often…

An industry-specific audit of a company’s positioning relative to its competitors that assesses and compares…

An exercise designed to extract the mental models people have, and capture content patterns, of...

The characteristics of a graphic element that enable the audience to differentiate it  from its …

A closed, self-sufficient space that consists of pre-determined relational objects that function holistically to propel…

Digital strategy based on logarithmic relationship between the distance from point a to point b…

A study that requires transparent user participation in the testing process. Focus groups consist of…

The time it takes to make a decision increases proportionally to the number and complexity…

The organizational design of a website or software system that includes a hierarchical representation of...

An ordinal list of numbers or qualities, such as “very bad” to “very good” presented…

Representation of a design concept that clearly defines the navigation and content elements, while illustrating…